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Focus on the 10% who already love your product, the Fans.
If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing.

Youth Marketing 101

“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy all his books before advertising agencies find a way to silence him forever.”
~Jamal Benmiloud, VP Marketing Monster Energy Drinks

Youth Marketing Handbook

A 125 page guide for youth marketers to better understand and build bridges with young customers.
Selected by The Marketeers magazine as the must read guide to youth marketing in 2012.

Influence Handbook

In this 84 page Ebook mobileYouth’s Graham Brown and Ghani Kunto share with you 10 years of insights on how to create influence and what the new rules are for recommendation in the post-advertising economy. Subjects covered include: influence, branding, recommendation, earned media, paid media, creative agencies, social currency, attention economy, social media and youth marketing.